Tokinomo, a new era of point-of-purchase displays!

We’re thrilled to announce an exciting partnership between Coral Media and Tokinomo. Tokinomo is revolutionising pop shop displays with its cutting-edge shopper engagement robot. It uses motion sensors to detect shoppers, makes products pop out of the point of sale display shelf and uses light as well as sounds to highlight the product in a crowded in-store environment. 

In a retail landscape that’s rapidly evolving, Tokinomo provides a refreshing departure from outdated pop displays and secondary placements. With this partnership, we’re introducing a powerful tool that enables interactive, efficient, and memorable communication with shoppers at the point-of-sale. 

Please go through the video to know more about Tokinomo

FAQs

Tokinomo’s ShelfRobot is a groundbreaking in-store advertising solution which helps FMCG/CPG brands raise their brand awareness, increase their sales and differentiate their products from competitors with a phygital device that enables the product to interact directly with the shopper at the point-of-sale using a unique combination of sensors, motion, sound, and light.

Tokinomo Shelfobot is a new way of advertising in-store and not just an innovative gadget. It is a shopper marketing solution, brand activation solution and not just another “Innovation” or “Retail Technology”, This must be a part of every brands retail strategy considering the uplift in sales that brands have experienced during campaign period.

The actual physical product is attached to the robot, which sits behind it on the shelf. When a shopper approaches, Tokinomo Shelfobot’s motion sensor detects its presence and brings the product to life by making it move and talk while casting light from the top like an actor on stage.

Prior to this, an implementation team handles the campaign setup, which involves uploading the desired audio files to our custom-made cloud management platform, setting the motion patterns of the product, the light and the sensor among others. Installation on the shelf is also performed by our certified partners in each individual country.

Real connection at a critical point in a shopper’s journey!

Using Tokinomo Shelfobot gives you the amazing opportunity to turn your product into a storyteller at the point-of-sale and that in itself is a unique benefit. Brands tell stories using TV ads, Facebook and Google ads, etc but they never have a guarantee that the audience is really connected.

They might be talking to someone while watching TV, searching for something else while navigating the internet. Tokinomo Shelfobot manages to make products talk to the shoppers RIGHT HERE RIGHT NOW. To create a personal connection with each individual shopper that walks by the shelf. 

Among the benefits of using Tokinomo Shelfobot, the most important are:

  • Raising product visibility and brand awareness
  • Increasing sales
  • Quality interactions with the real target audience
  • Differentiating products from competitors
  • Accessing new shoppers
  • Improving brand perception
  • Improving customer retention and customer acquisition
  • Boosting shopper engagement
  • Getting word-of-mouth
  • More awareness on social media (as lots of shoppers share videos with your setup as it’s innovative and fun)

Our robots can be connected to WIFI and they also have a SIM card embedded in case there is no WIFI connection. This brings a lot of benefits for clients which include real-time campaign management and reporting using the cloud platform.

HOWEVER, the robots do not require an internet connection to work on the shelf in supermarkets. All the campaign settings can be done remotely prior to the installation and the robots will work even without a constant internet connection.

Having all the robots connected gives you several advantages, like:

  • Changing campaign settings in real-time: uploading new audio files, changing the volume or the motion patterns
  • Checking reports of device activations in real-time, from your office, for each individual store.

Tokinomo Shelfobot robots were designed to work using electricity and we strongly recommend using a power outlet. HOWEVER, if there isn’t any plug near the shelf, we have created a custom-made battery that lasts around 7 days of continuous work and can be charged completely in 12 hours. This operation is performed by our installation teams.

You cannot buy the Tokinomo Shelfrobot, but you can buy Tokinomo campaign days! What does this mean? It means that Coral media will help you execute a campaign and you pay for campaign days.

The Tokinomo Shelfobot system is FCC, CE and ROHS certified 

CE directives: SR EN 62368-1:2015 + AC:2015  + AC:2016 + A11:2017, SR EN 55032:2012 +  AC:2015 + AC:2016, SR EN 

55024:2011+A1:2015, SR EN 61000-3-3:2014,  SR EN 61000-3-3:2015, ETSI EN 301 511  V12.5.1 (2017-03), ETSI EN 300 328 V2.1.1  (2016-11)

The Tokinomo Shelfobot system has 1 Awarded Patent  no.130804 A0, 1 Pending Patent A00056

The maximum weight it can carry is 1.5 kg, but we recommend using it up to 1.2kg for safety reasons. In exceptional cases, we may use even 1.5kg with special settings.

HOWEVER, if you’re thinking about promoting larger products, this might still be possible depending on the packaging. For example, we had campaigns where we emptied the contents (fabric conditioner, detergents) and it wasn’t noticeable because the packaging was opaque. 

Tokinomo Shelfobot body size:

  • Length:
    • The body has 197 mm
    • 280 mm with the product grip and antennae
  • Width: 83 mm
  • Height: 119 mm
    • 124 mm with shelf grip